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How To Be Successful In Self-Publishing

  • admin@stratton1
  • Sep 19, 2016
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  • Self-Publishing

By: Joanna Penn

Last week, I spoke at the Frankfurt Book Fair on the Kobo booth and talked about what it takes to be successful in self-publishing to a small group of indie authors. Thanks to Camille Mofidi from Kobo Writing Life Europe for inviting me and also getting me a star on the walk of fame – see the picture at the bottom of the post!

Here are my slides from the event and a list of notes with more links is included below.

It is 95% relevant to all authors, with a little bit of German specific info throughout.

How to be successful in self-publishingLast week, I spoke at the Frankfurt Book Fair on the Kobo booth and talked about what it takes to be successful in self-publishing to a small group of indie authors. Thanks to Camille Mofidi from Kobo Writing Life Europe for inviting me and also getting me a star on the walk of fame – see the picture at the bottom of the post!

kobo booth at Frankfurt

With Camille Mofidi at the Kobo booth at Frankfurt Book Fair

Here are my slides from the event and a list of notes with more links is included below.

It is 95% relevant to all authors, with a little bit of German specific info throughout.

How to be successful in self-publishing from Joanna Penn

Here’s my top tips:

Where I am now, and where I was 6 years ago. The fact that it takes time to achieve anything and being an author is just like any career. You need to invest in learning and development over time. For example, here’s my 3 years as a full-time author-entrepreneur lessons learned.

Define what you mean by success, as that will shape your career as an author

Write more books that people want, and most authors have at least 5 books before they start making any decent money

Use a great book cover that attracts readers in your genre

Use keywords and appropriate metadata so your book is optimized for the various sites

Own your own hub and your own email list, so no one can destroy your platform, your brand and your career

Getting book reviews and identifying book bloggers in your niche

Using promotional tools like BookBub and others

Experiment with pricing and length

Consider the global market and selling in multiple countries

Attract and connect with your readers

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